Why is SEO important?
Ranking higher on search engines like Google gives your business the chance to be found by your potential clients, improves trust and provides a sustainable source of leads. It should be part of every business’s digital marketing strategy.
Imagine, you just had a new website built or maybe you built it yourself? The website looks good and you want to check it out on Google. You type in the name of your business and… oh, no your website is nowhere to be found. That’s because it has not been search engine optimised. No title tags, no meta descriptions, no keywords. Having a website is just the beginning. You have to make it visible to your clients on Google because otherwise nobody will find you. This is why SEO is so important.
Like most things worth doing in life, SEO takes an investment of time and resources. It is a long-term marketing strategy that will not generate instant results. Noticeable improvements in rankings may take 4-6 months. The process of optimising a site, generating content, building links and all other SEO activities takes time. It also takes time for Google to pick up the changes. However, benefits of SEO are huge! With good rankings comes more relevant organic traffic, better branding and a sustained source of leads that is likely to last without further payment investment. If Google Ads are a sprint (and an expensive one!), SEO is a marathon but overall more cost-effective and sustainable.