What is search engine optimisation (SEO)?

SEO or Search Engine Optimisation is a process of optimising a website so that is it easy to find via search engines like Google.

It involves choosing the right structure and content for your website to make it more attractive and easy to use for your customers.

A big part of SEO are keywords and each search engine optimisation involves extensive keyword research. SEO also includes creating titles, meta descriptions, alt tags, and backlink building.

If your customers are local, SEO will also include work on your business’s map pack to feature on Google’s local business listings and map.

The higher a website is ranked on Google, the more people will visit it.

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